Sales Manager, Mainstream

Lekiu Distributors

Vancouver, British Columbia, Canada

Permanent/Full Time

Sales Sales Manager Business to Business B2B Outside Sales

Sep 24

Job Type: Full Time, Permanent

Start Date: As soon as possible

Language: English

Minimum Education: Bachelor's Degree

Positions Available: 1

NOC Group: Sales, Marketing and Advertising Managers (0611)

Job Location(s)

Vancouver, British Columbia

Job Description:

Our Sales Manager, Mainstream will be responsible for overseeing sales activities and efforts across Canada to achieve company’s sales targets. This is an exciting opportunity for a confident sales manager to take their career to the next level within an established company. The successful candidate with lead the development of the overall strategic direction, creative design, policies and procedures for the mainstream sales (chains, independents and food services) as well as some key account management tasks under the direction of the CEO from conception to implementation.

This position is in charge of increasing profitability of existing products, developing new products and finding innovative solutions for the company’s market segments through the maximization of distribution channels. The Sales Manager, Mainstream will need to manage existing and new products, collaborating with the creative team, management, suppliers and the company’s principals so strong communication is a must.

As the Sales Manager, Mainstream you will be responsible for:

  • Inspiring, guiding and managing a small sales team to support him/her in maximizing their accounts
  • The recruitment, training and performance evaluation of Sales team members
  • Being someone of the highest sales integrity and standard
  • Ensure sales targets are met per the business planning e.g. volume, revenue, annual budgets within approved expense targets
  • Build and develop productive relationships with all accounts and channels to meet company growth and productivity plans
  • Maximising sales within your designated grocery stores
  • Implement sales promotions that maximise both volume and brand growth while building brand equity
  • Closely monitoring sales from all mainstream banners with any appointed POS system
  • Competently reviewing SKUs and banner margins and align profits as per company objective
  • Creating new distribution channels, gaining market share through networking, maintaining current relationships with stakeholders while building new sales revenue streams within untapped channels
  • Effectively review monthly sales and budgets for presentations and sales overview
  • Developing and executing strategic plans to achieve sales targets to expand the company’s customer base
  • Ensure that promotions, store and product extensions are executed effectively and as scheduled
  • Developing relationships with all internal cross functional departments in order to establish strong working partnerships and foster effective communication and execution
  • Leading cross-cultural teams to develop detailed business plans including, identifying and maximizing potential distribution channels, product development assessment, and product related communication strategy and tactics
  • Any other ad-hoc projects as requested by your manager.


  • Must have supervisory experience in mainstream grocery sales
  • 3+ years in managing sales, key accounts and brands in food consumer packaged goods
  • 3+ years in sales managerial role
  • Must be fluent in English. Mandarin and/or Cantonese speaking is an asset but not a requirement
  • Current driver's licence and own vehicle
  • Bachelor’s Degree in Business, Sales, or a similar program
  • Intermediate or advanced Excel skills (formulas, pivot tables, VLOOKUPS, etc.)
  • Personable and superb communication skills with internal and external stakeholders
  • Strong data and analytic skills
  • A team player who is able to support and motivate others
  • Good presenter and communicator

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